Monday, October 5, 2015

Ride On Wins Transportation Association of Maryland Award for Outstanding Program

 Transportation Association of Maryland

Montgomery County’s Ride On bus system has won the Transportation Association of Maryland (TAM) award for outstanding program for its Bus Route 94 marketing campaign. The award was announced at TAM’s 2015 Expo held last week.

The Route 94 provides service to 11 stops in Clarksburg Village and express service to the Germantown MARC train station. The bus waits for rush hour MARC trains.

To promote the service, Ride On:

  • Created a timetable that integrates the bus schedule with the MARC train schedule;
  • Created flyers distributed to local retailers, the local post office, gas stations, civic associations, homeowner associations and apartment rental offices;
  • Placed flyers on 700 vehicles parked at the Germantown MARC station;
  • Advertised the service in the (previously published) Gazette, Chinese and Indian newspapers;
  • Advertised the service on the WTOP radio station website and mobile app;
  • Hung door hangers at 6,000 homes;
  • Mailed flyers to 5,000 homes; and
  • Advertised the service on bus stops and bus shelters.

TAM is a statewide professional association that serves and represents those dedicated to improving mobility and economic opportunity for all Maryland residents. Read more about TAM and the awards ceremony.