Monday, December 30, 2013

Leggett Launches Spanish/English Pedestrian Safety Education Campaign Using Graphic Novel Style Ads

Montgomery County Executive Isiah Leggett recently launched a new public education campaign about the consequences of failing to practice safe pedestrian behaviors. The ads use an eye-catching graphic novel format in both English and Spanish. The first in a series, the ads appear on Ride On buses and in bus shelters located in the first five High Incidence Areas (HIAs) designated by the County as having the highest concentrations of pedestrian collisions. The event initiating the campaign was held along Piney Branch Road in Silver Spring where significant engineering improvements have been made between Flower and New Hampshire avenues.

The graphic novel ad has two messages: Maryland state law requires drivers to stop for pedestrians in crosswalks and those who don’t use crosswalks are putting themselves at risk. The ad features characters named Maria and Marco in a scene in which Marco fails to use a crosswalk -- with dire consequences.

More information about the campaign and the County’s pedestrian safety program is available online.